“Creating Therapeutic Skin Care is more than blending the most popular herbs and vitamins. It is a dedication to growing, harvesting, and understanding the healing properties of plants. It is knowing that a plant is only as good as the soil in which it is grown. It is a commitment to use only the highest quality actively therapeutic herbals, vitamins, minerals and essential oils. It is our Personal Pledge of Purity.”
Dear ABRA Friend,
It is my great pleasure to introduce you to our company and the products we offer.
For the past 30 years I have dedicated myself to herbal research, formulation and education. My interest in healing plants began early in life, so, in 1970, I began cultivating medicinal plants in my own garden, and giving "plant-side" lectures on organic gardening to anyone who passed through my garden gate. Today I maintain a specimen garden, actually an integrated field, of over a hundred medicinal and rare herb plantings.
In the late 1960's, as part of a small group of alternative thinkers, I began formulating herbal products for the first Natural Food Stores springing up across America. In the beginning the whole idea of using nature's wondrous gifts to nurture, nourish and heal our bodies was once again just beginning to be recognized as the most pro-active form of a healthy lifestyle. In 1972 I began an herbal mail order company and founded a medicinal tea company, that has grown into one of the most successful tea companies in the natural industry. I also founded an organic seed company featuring over 300 varieties of herbals for home gardeners. I also began a personal care line based on the healing properties of water and herbal science.
In 1995, when my wife, Arie, and I decided to join our dreams and resources, the ABRA Therapeutic product line was born. We knew that we had all the resources necessary to make the finest natural personal care products in the world. We knew we had a vast amount of experience to share, and we believed that a successful life meant living our visions.
Today, the ABRA Therapeutic line has many loyal customers. My plant resources reach far beyond my garden gate, and my path has led me to some of the most exciting botanical sanctuaries in the world. We have taken an active stand against the devastation of tree harvests such as sandalwood and rosewood, and the wild-harvesting of depleted medicinal plants like ginseng and golden seal. We support several organizations that are dedicated to the preservation of endangered plants.
My wife and I are blessed to live our dreams and our values, and to bring the wondrous gifts of nature to your door.
Thank you for your interest in Nature, and the Natural Path.
Other couples have often asked me what it's like to work with my wife. The best way to describe our partnership is total sharing, listening, and support. Together we aim to achieve specific goals. Once we decided to start our new company, ABRA Therapeutics, we made a list of our values and how we could put these values into action through our business, our products, and our personal life. Arie is a stickler for detail. She loves beauty. Her sense of esthetics, her quest for purity and honesty, her dedication to education, all come together in the way we run our business and live our lives. Her motto is "In a world full of choices - our choices change the world." For me, every choice I make is a statement about who I am and what I believe. Together we have made a difference.
Director of Educational Development
From the beginning I knew that I wanted to work with Warren. His passion for nature, incredible knowledge of healing herbs, and spiritual philosophy was the perfect foundation for wellness products. As an herbal educator, consultant, and formulator for natural health companies, he would develop the most incredible herbal lotions, moisturizers, masks and baths - skin care and body care products that really made a difference in the way I looked and felt. He stays incredibly busy with company priorities yet still spends hours a day in his gardens. My girlfriends would come over and our home would turn into a spa. We felt so luxurious. The smell of the essential oils, soft music, our heads wrapped in clean white towels, masks and creams on our faces. We'd talk for hours. That's when I knew we had something very special. And I wanted to share it.