Our Mission
It is my great pleasure to introduce our company mission and the products we offer.
For the past 45 years I have dedicated myself and my company to herbal research, formulation, and education. My interest in plants began early in life. At 14 my professional career began as a counselor and guide for wild useful and edible plants. In 1970 I began cultivating culinary and medicinal plants in my own garden and giving “plant side” lectures on organic gardening to anyone who passed through my garden gate. Back then, the whole idea of using Nature’s plants to nurture, nourish and heal was just beginning to be recognized as a healthy lifestyle by the ‘New” generation. Although there were Health Food Stores, there were no ‘Natural Food Stores’ yet, and the Organic movement was known to only a few progressive vegetarians. As part of a small group of alternative thinkers I began formulating herbal products for the Natural Food Stores that were beginning to spring up across America. I am happy and proud to have been part of many “beginnings” over the years in the Natural Products Industry.
In 1995, when my wife, Arie, and I decided to join our dreams and resources, the ABRA Therapeutic product line was born. We knew that we had all the necessary herbal resources to make the finest herbal personal care products in the world. We knew we had a vast amount of experience to share, and we believed a successful life meant living our visions and values.
Today the ABRA Therapeutic line has many loyal customers. Our plant resources reach far beyond my garden gate, and our path has led us to some of the most exciting botanical sanctuaries in the world. We have taken an active stand against using any non-renewable tree harvests such as sandalwood and rosewood and support several organizations dedicated to wild plant preservation.
My wife and I have been blessed to live our dreams and our values, and to bring the wondrous gifts of Nature to your door.
Warren Raysor,
President and Herbal Formulator
What We Stand For
Speak The Truth
Keep A Promise
Creating natural skincare is more than blending the most popular herbs and vitamins. It is a dedication to growing, harvesting and understanding the healing properties of plants. It is knowing that a plant is only as good as the soil in which it is grown. It is a commitment to use only the highest quality herbals, vitamins, minerals, and essential oils. It is our Personal Pledge of Purity.
Raise The Standard
ABRA SkinCare is formulated by a professional herbalist. Just like high quality herbal supplements, we combine standardized and whole herb extracts to deliver the entire range of nutrients to the skin. Our standard is to start with effective levels of beneficial raw herbs, the leaves, root, berries, blooms and produce our own extracts, and create fabulous products round them. Our herbals are the active ingredients and not just buzz words for the label.
Share Our Knowledge
Knowledge comes from experience. In a world with so much emphasis on glitz and marketing, it’s often difficult to determine herbal fact from herbal fiction. As herbalists and skincare formulators we want to share our 40 plus years of experience so that people could learn about skin nutrition and the natural healing power of plants.
Respect Our Earth
Using beneficial herbs is only part of our ecological commitment. As part of our “It’s Our Nature” program, all our ingredients are obtained from ethically harvested and renewable resources only. The Earth is our home. There is only one. It is our responsibility.
Make A Difference
As many as one in eight species of plants is at risk for extinction. ABRA’s “It’s Our Nature” Program” actively contributes and supports non-profit organizations dedicated to preserving and cultivating endangered medicinal plants.
Nurture Beauty
We formulate products to enhance physical beauty by nurturing healthy cells. We see true beauty as health, vitality, attitude and personal style, and encourage people to recognize their beauty in laughter, kindness and the joys of friendship. Looking good helps achieve those goals.
Earn Your Trust
Advertising doesn’t buy loyalty. Recommendations from people who use our products are responsible for our success. We choose to invest more in research and ingredients than in advertising. It keeps the prices down and the quality up. Many products that are two and three times as expensive have minimal levels of the featured ingredient. This is due to the high cost of advertising and marketing. Our products earn your loyalty by delivering exceptional results. Thank you for sharing your knowledge with your friends. This is our way.